The photographer owns the photos, and work for hire does not change that
Copyright in a photograph belongs to whoever took it, from the moment the shutter closes. Section 201(a) of the Copyright Act vests copyright in the author of the work, and for a freelance photographer that is the photographer. The exception is a staff photographer, whose work for an employer belongs to the employer. Paying for a shoot buys what the contract says it buys, and nothing more. Clients often reach for "work made for hire" to get around this, and for a freelance photographer it almost never works. The phrase has a narrow statutory meaning. Under section 101 it covers work by an employee within the scope of employment, or a work specially ordered or commissioned in one of nine listed categories: a contribution to a collective work, part of a motion picture or other audiovisual work, a translation, a supplementary work, a compilation, an instructional text, a test, answer material for a test, or an atlas. A wedding or a family portrait session fits none of them, and most commissioned shoots do not either, though a photograph commissioned for a catalogue or an anthology can be a contribution to a collective work. The categories also bite only where the parties expressly agree in a signed written instrument that the work is made for hire. So a clause calling the photographs a work for hire usually transfers nothing by itself, and a client relying on it may end up with far less than it expected, often an implied license to use the images for the purpose they were commissioned for and nothing beyond it. What does work is an express grant. Section 204(a) says a transfer of copyright ownership is not valid unless it is in writing and signed by the owner of the rights being conveyed, so an assignment has to be written and signed to take effect. The same applies to an exclusive license, which counts as a transfer of ownership. A non-exclusive license needs no signature, and is the usual answer. Clause 9 of the template states who owns the copyright, and clause 10 is where the rights the client needs get granted, by one of three routes in Schedule C. There is a related trap worth naming. Section 202 separates owning a copyright from owning the physical thing: transferring a material object, including the file in which the image is first fixed, does not by itself convey any rights in the work. Handing over a USB stick or a gallery download is not a transfer of copyright, and clause 9 says so expressly.